Explore Charleston won the Governor’s Cup award at the recently held 2020 South Carolina Governors Conference on Tourism & Travel at Marriott Resort Grand Dunes Myrtle Beach.
Presented by Gov. Henry McMaster, the award is an appreciation to people and places that made a great impact on tourism in South Carolina.
With the involvement of other significant organizations including Charleston County Aviation Authority, the South Carolina Department of Commerce, Charleston County and the South Carolina Department of Parks, Recreation and Tourism, Explore Charleston lead the state’s efforts in establishing direct flights between London’s Heathrow Airport and Charleston International via British Airways.
British Airways started South Carolina’s first transatlantic passenger air service in April 2019 for the summer season. In line with that first takeoff, Explore Charleston launched its Transatlantic Takeoff marketing strategy including a Facebook Live broadcast that ran for an hour and a half, with about 8,500 views.
The College of Charleston’s Office of Tourism Analysis projected the total economic impact generated by the initial season of service was about $9.7 million.