The Columbia Metropolitan Airport (CAE) recently launched a new creative campaign that includes a new logo and website.
The refreshed branding will continue to underline CAE's legacy of "flying with ease" through a more stylish look and illustration of its core values. CAE awarded the contract to Spartkloft Media in partnership with Period Three for the rebuilding of its website.
Mike Gula, CAE's executive director stated that it was time to update Columbia Metropolitan Airport’s image and vibe to echo its mission to be a welcoming front door to the City of Columbia. The updated branding will be featured on social media platforms and seen in all airport advertising/marketing efforts and airport signage.
“Many months of thoughtful research went into the selected narrative and creative elements that we decided to go with for this brand refresh,” CAE Director of Marketing and Air Service Development Kim Jamieson said in a press release. “Numerous staff think-tanks were held over the year to determine a comprehensive look and feel that was unmistakably the new Columbia Metropolitan Airport.