The South Carolina Chamber of Commerce has teamed with Upstate S.C. marketing firm The Brand Leader on a new initiative and event to celebrate the most recognizable brands in the state.
The S.C. Branded event will take place Nov. 2 at 1208 Washington St. in Columbia's downtown area. The event will highlight the products, companies and people that define South Carolina.
“Here in South Carolina, we have a remarkable quality of life and a big part of that is our vibrant business community which includes some of the best brands in the world,” Ted Pitts, president and CEO of the South Carolina Chamber of Commerce, said. “We see this partnership as an opportunity to highlight the companies and brands uniquely authentic to the state, who personify South Carolina and what we at the Chamber represent — a thriving, business-friendly economy.”
Fifteen awards, dubbed the Brandys, will be presented to notable people, products and firms known for impacting the state.
“Over the years, the brand of South Carolina has changed, and a big part of that transformation is a direct result of the homegrown businesses and brands that have been a catalyst in driving both change and the perception of our state and what it represents,” Geoff Wasserman, CEO of The Brand Leader, said. “Through this event we look forward to telling those stories and celebrating the businesses, people and products that make the brand of South Carolina what it is, and who are moving our state forward in the future.”
More information about the S.C. Branded initiative and event will be posted at SCBranded.com.