Blackbaud releases report on monthly giving programs

The second installment of the Sustainers in Focus series shares strategies for a sustained giving program.


Among recommended practices are asking donors to use electronic funds transfers.   File photo

Blackbaud Institute for Philanthropic Impact has released the second installment of its Sustainers in Focus series, a report that features research-backed strategies that produce results in sustained giving programs.

“Until now the sector has only had anecdotal evidence about what might work to make a program successful, but this study explores variances in sustainer program returns across different organizations in different sub-sectors to determine the true research-backed best practices that have worked for real organizations,” Blackbaud’s chief scientist Chuck Longfield said. “These are proven practices, not just advice that might work, that are shared in a clear, concise way to provide an easy-to-follow roadmap to success. They can be broadly applied and repeated to increase sustainer program performance across the entire sector.”

"Sustainers in Focus: Uncovering the Value of Retained Revenue" discussed building donor-base stability while maximizing value. It featured sustainer giving as a strategic approach. "Sustainers in Focus Part 2: Proven Practices for Success" features the best practices for marketing, soliciting and fulfilling a sustained giving program. Among its recommended practices are asking new donors to make monthly donations, encouraging donors to use electronic funds transfers and stewarding sustainers.

"If you, like me, are always searching for the most effective and efficient fundraising strategies, you’ll find Sustainers in Focus Parts 1 and 2 are invaluable companions,” author of "Hidden Gold" and the report’s foreword Harvey McKinnon said.

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