North Myrtle Beach Chamber to focus on tourism in new brand campaign

After a professional marketing study was completed, the Chamber will focus on the tourism opportunities of the region in a new branding campaign.

A recent study revealed the benefits of regional tourism in the coastal Carolina area.   File photo

The North Myrtle Beach Chamber of Commerce and its Convention and Visitors Bureau (CVB) will focus on regional tourism and its economic impact in a new branding campaign. 

The Chamber unveiled the branding and marketing campaign upon which it enlisted help from Gray Research to conduct an in-depth study. The study revealed the benefits of regional tourism in the coastal Carolina area. The study revealed that in the spring and summer of 2015, North Myrtle Beach tourism led to almost $1 million in indirect visitor expenditures within city limits and more than $180,000 from outside city limits. 

More than 11,000 jobs were created due to tourism in city limits and another 2,200 jobs outside city limits. Taxes generated by these visitors helped save each household $12,500 each year in taxes. 

“It’s with great pleasure today that we’re able to stand in front of our hospitality and tourism partners and industry leaders throughout the region to share the results of this important study," George DuRant, vice president of tourism development at the Chamber, said. "The strong statistics show the ever-growing and significant impact that North Myrtle Beach tourism has on our community, region and the state of South Carolina. The research study helped us understand the key drivers that keep families and visitors coming back to North Myrtle Beach year after year. With that insight, we are pleased to deliver a new brand image and campaign that reflect the true essence of North Myrtle Beach and positions us as a unique, first-choice coastal destination.”

The CVB enlisted help from Crawford Strategy. They are tasked with trying to help position the North Myrtle Beach brand. They will also work to make sure visitors take advantage of the many amenities available within the coastal region of North Myrtle Beach and the surrounding area. 

The group will use the slogan, "Just Coast", as part of their unique branding solution. The Explore North Myrtle Beach website has also been refreshed as part of this marketing and branding initiative from the North Myrtle Beach Chamber and CVB. 

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