Blackbaud Inc. has released its annual Charitable Giving Report, featuring a comprehensive look at how nonprofit fundraising performed in 2016.
Released under the Blackbaud Institute for Philanthropic Impact, the report analyzes trends from more than $23 billion in fundraising revenue from 2016 and provides the latest insights from leading industry experts to help inform fundraising strategies.
“For the first time, we’re including key insights into donor demographics, retention trends, generational giving, and significant online donations in addition to our charitable giving research,” Steve MacLaughlin, Blackbaud’s vice president of Data and Analytics, said.
According to the report, overall giving to K-12 education, and arts and culture sectors grew the most in 2016, and the healthcare sector experienced the largest decrease in year-over-year fundraising with a 4.5 percent drop.
In 2016, overall giving to large organizations grew by 1 percent, medium organizations increased 1.7 percent and small nonprofits experienced flat growth while online giving to large organizations grew by 6.3 percent, medium organizations grew 11.4 percent and small nonprofits grew 8.1 percent, on a year-over-year basis.