Chris Durlak and Rory Cooper, managing directors at Washington, D.C. strategic communications firm, Purple Strategies, recently spoke about "Growing Your Business in a Tumultuous Political Climate" at the Charleston Metro Chamber of Commerce’s annual meeting.
“We’re living in a post-trust era where consumers are very skeptical of business, government and virtually all institutions," said Durlak, a veteran advertising and communications strategist who has managed national media campaigns for both Fortune 500 corporations and candidates. “Fortune 100 companies are worried that the president will call them out via Twitter or in offhand remarks at the White House. It’s why you’re seeing a lot of companies pre-emptively announce U.S. job creation efforts in concert with the White House.”
Cooper agreed with Durlak, saying that the president’s unpredictability is a challenge because business relies on certainty.
“With Rory and Chris from Purple Strategies, the worlds of branding and politics collide," Mick Fleming, CEO of the Association of Chamber of Commerce Executives, said. "Not only is it a fresh perspective, business audiences actually leave with new insight about their own marketing.”