Blackbaud Inc., a Charleston-based cloud software company, recently posted strong digital fundraising results for customers using Luminate Online.
“It’s exciting to see the full impact of how our advanced cloud solutions are helping customers create dynamic end-of-year digital fundraising campaigns,” Kevin McDearis, Blackbaud’s chief products officer, said. “Our Luminate Online solution allows key donor data to be translated into actionable campaigns that are getting bigger results than we’re seeing in the overall industry.”
The online platform allows users to enhance their fundraising efforts by providing tools to build sustainable donor relationships. One big key of the platform is email marketing. While many industry reports note that email marketing has had a decreased effectiveness for fundraising in recent years, Blackbaud customers have seen positive growth instead.
“Our end-of-year campaign incorporated several of Blackbaud’s Luminate Online components and we anticipate results to be up more than 25 percent from 2015,” Matt Keller, database administrator at Riley Children’s Foundation, said in a news release. “We used the email tools to send targeted messaging at specific giving levels, as well as combined a separate online giving page with the survey tool to solicit hospital employees. The tools worked flawlessly and the increase in funds generated to help the kids at Riley Hospital was an incredible end to our year.”
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