The World Trade Center Charleston Program, a new initiative to teach international trade to local businesses, has 25 companies in its program including Rewined, which sends handcrafted candles made from wine bottles to 40 countries.
“Our internal resources and determination, coupled with the training from World Trade Center Charleston helped us with understanding the mechanics of international trade, do’s and don’ts, paperwork requirements, international commerce rules and terms,” Tristan Roquette, Rewined’s international sales and marketing manager, told CMCC News.
The World Trade Center program has increased sales for participating companies by more than $4 million. The number is conservative estimate because not all companies have reported their figures.
“Initially (before distributors) our footprint reached a few European countries and a handful of stores in Asia and Australia,” Roquette said. “The switch to distributors had a huge impact in sales but, more importantly, product placement in stores, media and ultimately consumers’ hands.”
Roquette knows now that the program has given him and Rewined a long-term investment because of the doors opened from a bigger export program.