Volvo Car Open, one of the biggest women-only tennis tournaments in the world, recently made a wide-ranging media rights agreement with the Tennis Channel for the next eight years.
Starting in 2017, the digital deal and exclusive on-air agreement ensures that the Charleston-based tournament will have more exposure than it has previously. This will raise live television hours within the U.S. and broaden regional marketing strategies.
This also means that the Tennis Channel intends to offer over 130 hours of coverage at the Volvo Car Open next year, which is scheduled for early April.
In addition, during the tournament, the network will show live matches on the Tennis Channel Plus digital subscription service.
“We always look for opportunities to tell as much of a tournament's story as possible and the Volvo Car Open is one of the rare events filled with players who annually make deep runs at the Slams,” Ken Solomon, president, Tennis Channel, said. “Every year, top players like Venus and Serena Williams, Angelique Kerber, Caroline Wozniacki, and Madison Keys make Charleston a key stop on their calendar. Moreover, the event has a unique blend of rising young Americans and international contenders who showcase the depth of talent on the tour today.”