South Carolina law firm Parker Poe Adams & Bernstein LLP recently launched a "mini-MBA program" that will help the firm's more than 200 attorneys and members of its senior administration team deal with clients in a more professional, efficient manner.
The program will take a year to complete, and will include monthly lectures and workshops conducted in a classroom setting. Participants will have the opportunity to discuss and learn about business standards that are typically covered during a college master's of business administration program.
“Imagine the value to clients when their attorneys possess the balanced skills and abilities that can result from a law degree combined with learnings in line with a business degree such as an MBA,” Parker Poe Adams & Bernstein's chief marketing and business development officer Kristen Leis said. “Last year, we launched a program called 'The Parker Poe Path' that had a very simple mantra: Build and sustain superior relationships. Now, we are continuing our quest by building off of 'The Path' program and focusing on the language of business. It’s a very exciting time for Parker Poe.”
The program commenced April 27 with an interactive course covering the economics of law and understanding business client financials. The leader for the session was Corcoran Consulting Group's Timothy Corcoran, an active business law blogger.
Subjects to be covered over the next year include project management and process improvement, strategy and business development, leadership, organizational behavior, and more.
“Today’s corporations need law firms that speak their language, and that starts with understanding basic business economics and how effective legal representation can improve business velocity,” Corcoran said.
Parker Poe managing partner Tom Griffin agreed, noting that law firms must be innovative. "Our new program represents a marked change in practice and client development and demonstrates the value-add that Parker Poe delivers to clients,” he said.