NRT LLC, the biggest residential real estate brokerage company located in the U.S., recently stated that it has acquired Russell & Jeffcoat Real Estate, based in Columbia, South Carolina.
This move will further expand NRT LLC and its current Carolinas operations. With this purchase and its current ownership of Coldwell Banker United, NRT has joined the two leading companies in Columbia. The two businesses reached over $1 billion from sales volume last year alone.
“The Carolinas is an important growth market for us, and having Russell & Jeffcoat as part of the NRT family further solidifies our leadership there,” Kate Rossi, executive VP of NRT’s Southeast Region, said. “Russell & Jeffcoat has an excellent reputation, strong leadership and very talented agents, and we look forward to their continued business growth.”
Today, Russell & Jeffcoat Real Estate runs 12 offices with more than 400 affiliated sales associates. Coldwell Banker United (NRT’s current operations in the Carolinas) runs four offices with 200 affiliated sales associates in Columbia alone. It also has 200 affiliated sales associates in Aiken and Charleston and 200 sales associates in North Carolina.
Ron Roe, former president and CEO of Russell & Jeffcoat, has been tapped as regional SVP.
“This announcement positions the number one residential real estate brokerage in Columbia to be part of the number one residential real estate brokerage in the nation, and I personally take great pride in that,” Roe said. “Our companies share the same values and dedication to ethics, remarkable customer service, agent empowerment and community service, and I am highly confident our growth with NRT will continue to provide real estate consumers with outstanding value and service.”
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