The Brandon Agency hires new public relations, social media manager

Integrated marketing communications firm The Brandon Agency recently hired Craig Francis as a new public relations and social media manager.

In his new role, Francis will handle the content development and social media strategy for the agency's outdoor-specific clients, such as Frogg Toggs, Heybo Southern, Fish Hippie and Williams Knife Co.

“Craig brings a level of understanding of outdoor brands that is going to be immediately effective for our current clients, as well help us to earn new business within the outdoor, hunting and fishing industry,” Scott Brandon, CEO of The Brandon Agency, said. “We are thrilled that Craig is able to be a part of the agency and make his industry debut at The SHOT Show with us on Jan. 19.”

A graduate of Clemson University, Francis created Carolina Legacy Outdoors and worked as a social media manager for 39 North Marketing Agency, working with brands like YETI Coolers, Mathews Archery, Sitka Gear, Tanglefree and Zeiss Sport Optics.

The Brandon Agency has office in Myrtle Beach and Charleston, South Carolina.

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