red7 offers innovative marketing approaches

Charleston-based red7 is a full-service agency dedicated to producing high-impact measured marketing campaigns to global business-to-business and business-to-consumer clients, with a niche including action and adventure sport brands.

“To set these brand partners apart from their competitors, we build their business through continuous improvements," red7 Chief Creative Officer and President Jason Wilder said. "It’s winning market share for brands using a test-and-optimize strategy.”

Red7's customized approach includes research aimed at finding any ineffciencies in a client's current marketing program and to then put in place a method for ongoing improvement. This is done using monthly success reports.

“There is an exciting culture of innovation in our city today," Matthew Parker, red7's executive vice president of strategy, said. "As an integral part of this new digital corridor, we believe our business, which is based on continuous innovation, aligns well with the other local businesses focused on accelerating the tech economy of Charleston.”

Red7's team focuses on the manufacturing industry. The company's current client roster includes SafeRack, ErectaStep, Atlatl and Agit Global.

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