Scott earns perfect score in social media study


U.S. Sen. Tim Scott  

U.S. Sen. Tim Scott (R-SC) was among a select few members of Congress who received perfect scores in a recently released study that rated lawmakers on use of social media, according to a Sept, 16 Bloomberg posting.

The study, which looked at social media accounts of members of Congress, shows that approximately half of them are using social media to communicate with their constituents.

"Social media is about two-way engagement instead of merely reaching eyeballs," Charleston, South Carolina-based advocacy firm Gravina Public Strategies, LLC Principal Curt Mercadante said. "Too many politicians use social media as a tool only to broadcast their thoughts, rather than a means to have a dialogue with their constituents."

The study was compiled by the Washington-based Organizing Center, a bipartisan political advocacy group. It was paid for by the Phone2Action Civic Tech Fund, a software platform that assists organizations in connecting supporters to elected officials using email, phone and social media.

“Every single (lawmaker's) office is different,” said Organizing Center CEO Michael Moschella. “What we realized what we should do is actually analyze the behavior of every single office. No one has done it before and we think it is going to be incredibly useful for people who are running advocacy groups.”

The study evaluated social media posts made during August when Congress was on recess. Lawmakers were scored on various criteria, with the highest possible score being  2.

The only Democratic senator to receive a perfect score was Cory Booker of New Jersey. Three Republican senators received perfect scores: Scott, John Cornyn of Texas and Chuck Grassley of Iowa.

"Sen. Scott is doing it right," Mercadante said. "He communicates his message and, more importantly, he has a two-way dialogue with his constituents."

The study also indicated that age didn't seem to be a factor in whether or not lawmakers use social media, which may be attributable to the fact that some members of Congress are helped by aides on social media.

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