Artificial intelligence has topped numerous headlines, but one company is using the technology to positively impact social good organizations.
Blackbaud’s Intelligence for Good is a leader in artificial intelligence use for societal improvement. According to the company, already their innovative approach to data analysis and social change has already helped customers identify over $3 billion in additional fundraising opportunities.
The company combines AI, analytics and a team of researchers dubbed Social Good Scientists with the expertise needed to address the needs of social good organizations. Blackbaud serves customers from across all platforms including non-profits, museums, schools, and hospitals among others.
“There’s a lot of talk about artificial intelligence (AI) right now,” Steve MacLaughlin, Blackbaud’s vice president of data and analytics strategy, said in a statement released by the company. “That’s exciting because AI has tremendous transformative potential, but at Blackbaud, it’s just the start of the conversation. We’ve been aggressively innovating our AI capabilities, and we’re also doubling down on our leading-edge analytics, designing solutions with sector-specific expertise and growing our exclusive big data assets, because this conversation is so much bigger than just AI. When you put it all together, the social good community gets an unmatched advantage. That’s what we’re doing with Intelligence for Good.”
The University of South Dakota Foundation has already seen success as a result of working with Blackbaud. The foundation used Blackbaud’s Intelligence for Good capabilities and target analytics to support a $250 million fundraising campaign.
Blackbaud has also been instrumental in helping Water Mission reach enough potential new revenue to provide 100,000 more people with safe water for the rest of their lives. Water Mission used Blackbaud’s cloud solution, Raiser’s Edge NXT, which uses the company’s AI and analytics tools to identify potential donors of $1,000 or more.
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