Advance America, a provider of short-term loans and other financial services, has a new partnership with NASCAR star Danica Patrick.
Named one of TIME Magazine's 100 most influential people, Patrick will sport Advance America's logo on her racing helmet throughout the 2017 NASCAR season.
"Danica's admirable reputation, welcoming personality and can-do attitude fully align with our company's mission and values," Trudy Boyles, senior vice president of customer experience at Advance America, said. "Danica is the perfect person to share our story."
Patrick will also be featured in a new integrated marketing campaign across television, print and social channels, officials said.
"We all need a pit crew in life," Boyles said. "Advance America wants consumers to know that they can count on us wherever the road of life leads them. And, now Danica knows that our team around the country will be cheering her on every race."
For more information on Advance America's partnership with Patrick, along with her message to consumers, go to www.advanceamerica.net/Danica.
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