US Club Soccer, based in Myrtle Beach, has chosen Buffalo Brand Invigoration Group to manage a public relations campaign.
The program is designed to promote US Club Soccer's organization as a whole, coaching development programs, nationwide leagues and elite tournaments.
“US Club Soccer’s mission is to foster the growth of soccer clubs throughout the United States in order to create the best development environment for players of all ages,” US Club Soccer CEO Kevin Payne said. “Our organization strongly believes clubs are the foundation of the game – that better clubs develop better coaches, and better coaches develop better players.”
US Club Soccer is a member of the U.S. Soccer Federation and develops soccer clubs across the nation.
Buffalo will feature the teams, players and coaches in a variety of mainstream and trade media, including sports, business, lifestyle and other outlets. Buffalo also will assist US Club Soccer with new digital and social media campaigns.
“With nearly 13 million Americans playing outdoor soccer, US Club Soccer is positioned to drive the game’s success for generations to come," Rich Katz, managing director of Buffalo, said. “Promoting a holistic approach, US Club Soccer’s best-in-class resources support elite soccer organizations from top-to-bottom.”